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Miller Brewing Company

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Like the MySpace page, fan page also includes photos and short bios for six Orlando-based Taste Ambassadors. And again, their purpose isn’t clear on this page nor is it noted whether or not the featured six girls are the company’s only Ambassadors (after doing a little digging, I discovered they’re not – there are Taste Ambassadors all over the country). Perhaps they chose to optimize these girls as the faces of Miller Lite, leveraging them to engage with users on Facebook. Case Study