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LG TV and Scarlet Look Similar

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LG came up with an exclusive marketing tactics of humanizing its LG60 HD LCD TV to deliver a brand message. The aim of the entire campaign was to humanize and personalize the TV by associating with features like beautiful, fashionable, intelligent and iconic to the actress, Scarlet. The company used PR, online buzz and social media to build on Scarlet’s image primarily in the campaign. Also as apart from this 500 people gathered at the Pacific Design Center in Hollywood for a screening of “Scarlet” the series of TV. The campaign was successful in using the actress’s traits to personify the TV’s features and benefits. Case study