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Kraft Foods

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My Recipe Box – This is a section of KraftFoods.com that answers a consumer need: a better way to find and organize new recipes. Just this weekend before I went to shop, I browsed the website for new recipes I would like to try, saved these to “My Recipe Box”, and was able to export the contents of my chosen recipes to a specific shopping list. If I already had the items in my pantry, I was able to delete and save the updated shopping list. As more people discover this feature, I see the need to build out easier ways to share/swap recipes between members – but for now I was pretty impressed with the feature. Also having the shopping list organized by category saved me from making laps within the grocery store…. Case Study