7 Successful Social Media Campaigns From KLM Airlinesby Tod Maffin, Publisher, CaseStudiesOnline.com
One of the largest airlines in the world, KLM Royal Dutch Airlines, is also considered one of the best in converting “Likes” into paying customers. Part of their marketing success is their willingness to take bold yet calculated risks. They are able to do this because they understand the customer buying journey. The touch points along the journey a lead or existing customer takes as they experience the KLM brand and then, how KLM works to improve each touch point along the path.
They began in social media the summer of 2009. Since then, they had a few failures along with great successes. One of their more controversial and successful campaigns is their Meet and Seat initiative. See below video. It’s a way for you to see who you may be sitting next to days before you board the plane.
Seven Social Media Campaigns Documented
To read the case studies of each campaign, go to their Facebook Page and click our social journey. They provide details about each campaign and insight into what made each one successful. They also did a 4 part series about their social media strategy. Part 3 of the series talks about some of the campaigns. Skip 1, 2, and 4. Weak on substance and depth. Not worth your time to read unless you are new to social media.
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