Joffrey’s Coffee & Tea Company Uses Blogosphere To Promote Sales

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Joffrey’s Coffee and Tea Company launched a blogging campaign to drive traffic to their site. It launched the Joffrey’s Java Beta Test targeting bloggers and the tech-savvy audience. Bloggers signing up were provided with free samples of ‘Jamaican Me Crazy’ coffee and given trackback links to their blogs from the test site. The results were astonishing — more than 1,500 blogs signed up, numerous incoming links from multiple websites and coverage on leading blogs like Mashable, CNET and others in addition to heavy traditional media coverage. Case Study

Categories:
Blog, Blogger/Influencer Outreach, Food/Beverage, For-Profit, Sampling

Brand(s):
Jamaican Me Crazy, Joffrey's Coffee & Tea, Joffrey's Java Beta Test

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About the Publisher

Tod Maffin, President of engageQ digital, is a digital communications strategist, specializing in social media, mobile marketing, and viral marketing.
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