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JetBlue Airlines Woos College Students

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To spread JetBlue’s brand awareness amongst college students, the company initiated a unique strategy of promoting the airlines through consumers who already love the brand. JetBlue in collaboration with RepNation started to hunt for CrewBlue Campus Ambassadors to spread the brand name in colleges. The brand ambassadors also requested their college mates to display love for JetBlue by wearing attires that were consistent with the airline’s brand. The campaign resulted in two million impressions and 14 newspaper articles. Case study