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Jeep Uses Power Of MySpace To Sell Its Stereo System

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To generate awareness regarding its new Compass, a powerful stereo system, the company Jeep intelligently utilized social mediums like MySpace and Facebook. The social networking campaign involved organizing a series of live musical concerts throughout the country and information about each of these shows was only available through MySpace and Facebook pages. The result of the campaign is visible from the fact that MySpace profile of jeep gathered over 12,000 friends, 258 comments and over 1.3M clicks. Case study