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H&R Block: Marketing Boomerang

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Social networking by ‘H&R Block’ is an excellent campaign to outreach market and advertise its tax preparation products through fake persona which is entertaining and engaging. The blog has tons of interactive facilities like a Facebook page, Twitter account, website for tax discussions and Podcasts regarding tax tips. It also provides count down clocks and important link resources. Truman, the blog’s goofy character is highly read and has 3,000 friends. Case Study