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Home Goods

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On the Home Goods blog, is a section titled, “Customer Finds”, which is a unique community where Home Goods customers upload pictures of their latest purchases. The hook? You have to take pictures of your purchases in your own home. In my opinion, this is a great concept that could be taken one step further by allowing viewers to vote their favorite finds.

In addition to the “customer finds” section of the site, Home Goods has a personalized login for “Preferred Shoppers”. This area of the site has hand picked content ranging from recipes, to decorating ideas and trends. After browsing this section of the site, I felt as if content was an after-thought and could be improved by adding more regional and/or local information. Case Study