Harley Davidson Texting Campaign Increased Sales As Much As 250%

Route 66 Harley Davidson, a dealership in Tulsa, OK created a 12 day themed texting/SMS campaign featuring a 20% discount on a different product from their retail department each of the 12 days.  From $500 helmets to T-shirts.  They increased walk-in traffic, retail sales, and high-dollar item sales as a result.  The “12 Days of Christmas” was used as their theme and ran from Dec 12 – 24, 2011.

Notable Results

1.  T-shirt sales up 250%
2. Motorcycle sales up – no conclusive data
3. Helmet one day sales matched previous week’s 7 day total
4. 16% increase in leather jacket sales
5. Walk-in traffic up – inconclusive as to actual #

>Read full Harley Davidson case study here.