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Golf Digest – Riding Popularity Through Online Games

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Conde Nast magazine Golf Digest initiated a viral marketing program and online survey through its “Drive for the Green”, an online golf game. The game where the registrants played a fun, multi-level golf game, with opt-in, survey was featured on various websites, blogs and newsletters. The campaign received Over 4,000 opt-ins in a month and stood out to be a better marketing tactics than sending emails. Apart from this the company gathered valuable survey data. Case study