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Fiskars Calls Upon Its Customers To Become Brand Ambassadors

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In order to build an emotional connection between Fiskars Brands crafting division and its customers, the company went in quest to recognize its four customers to become Fiskars ambassadors. The ambassadors spread word to mouth popularity and posted their comments on Fiskars blog which in turn strengthened its customer relationships. These ambassadors also participated in discussions, online chats and tradeshows. The Fiskateer movement launched since June 2006 has been able to create more than 815 members in 45 states and received over 130,000 visits to its website/blog from 40 countries. Case study