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Find More About Lost Characters Through Reality Game By Sprite

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Sprite launched an online Alternate Reality Game (ARG) designed to promote the ABC TV show, Lost. For the same sprite placed Sublymonal.com URL into a faux TV commercial that ran in primetime during the ABC network show LOST. The game aimed at providing more information about the show’s characters. The successful viral campaign provided excellent results which included a 400% rise in Sprite web traffic also the visit time rose to 300%. Case study