Fandango
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On Facebook, Fandango has a movie ticket application that is able to be embedded within both personal and fan pages. I think this is a fantastic idea because it provides movie enthusiasts with something that they can add to their personal profile or movie fan pages to easily show movie times by zip code. In other words, it answers a consumer need – which in my opinion is a success within social media. Case Study
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Categories: Branded Community, Entertainment (Film/Music), Facebook, Facebook Pages, For-Profit, Myspace |
Tod Maffin, President of