Edelman Educates Teens About Safe Driving

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To help make teens sensible choices, Edelman designed a program, Keep the Drive that used power of peer influence on the drive. For this, they created a featured MySpace.com profile. It included forum, comment portion and safe driving quiz. Right from the start, the profile had about 900 registrations, 2000 visitors answering the quiz, with 40% answering all correctly. It had 28,000 hits with each visit averaging 4 page views. Case study

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13-19, Automotive, Discussion Forum, Myspace, Not-For-Profit, Web Site 		  Brand(s):
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