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Dynomighty: Selling Product Only Through YouTube

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Currently, YouTube referrals represent more than 45% of all the referrals to the Dynomighty site. Company executives used to see even higher percentages prior to ramping up other marketing campaigns… but it still out-weighs everything else.

More importantly, the percentage of referrals from YouTube convert to a sale at around 50% – other site referrals typically convert at around 10%.

This shows that the depth of story telling in a video is far more effective towards making a sale and leads to a better conversion rate.

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