Driving Entrepreneurial Aspiration Of Students
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With Rose Communications, Kaplan Publishing promoted the book – Campus CEO: The Student Entrepreneurs Guide to Launching a Multimillion Dollar Business by Randall Pinkett. Emphasizing on his success, they started the campaign to guide students. They got support from teachers, entrepreneurs, bloggers and media along with a media campaign. ‘A Most Promising Campus CEO’ contest and campus-centric tour was organised. Media coverage in 200 outlets, positive reviews on blogs and participation of 50,000 people was generated. Case Study
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Categories: 20s, Advertising, Blog, Blogger/Influencer Outreach, Contest, For-Profit, Publishing/Books, Word of Mouth |
Brand(s): "Kaplan Publishing", "Rose Communications" |
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Tod Maffin, President of