Disney Marketing Its Movies Online

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Disney has been continually utilizing social mediums like Facebook and MySpace for online marketing of its movies. The company continually revitalized its profile on MySpace created for its 2006 dance-themed movie “Step Up”. Its approach to steadily maintain contact with its consumers rather than hitting them with marketing message was the major reason behind the huge success of the movie. Its profile on MySpace has more than 156,000 friends. Case study

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Entertainment (Film/Music), Facebook, For-Profit, Myspace, Web Site 		  Brand(s):


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