Dairy Queen
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A little late to the social media scene, the veteran fast-food chain Dairy Queen jumped fully on board in 2008. Its blog is written by employees and does a great job of providing a ‘human voice’ to its news. The Chief Brand Officer does a podcast and its Facebook page is adding more than 100 people a day. It’s about to launch an iPhone app. Case Study
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Categories: Blog, Facebook Pages, Food/Beverage, For-Profit, Mobile Application, Podcasts |
Brand(s): Dairy Queen |
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Tod Maffin, COO and Senior Strategist at