Customers INTRIGUED
Johnson & Johnson launched its first lubricant K-Y INTRIGUE in an unusual way by inviting young female Influencers to talk on intimate topics to the customers. Different kinds of parties in sensual themes were hosted for the VIPs where sensual dance teachers and sex educators increased the bold nature of INTRIGUE. Lingerie fashion shows and sensual acts showcased the brand. 73% participants were positive about it and client-defined goal exceeded by 135%. Case study
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Categories: Blogger/Influencer Outreach, For-Profit, Personal Care, Product Seeding, Social Agents, Women, Word of Mouth |
Brand(s): Johnson & Johnson |
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