Creating Brand Awareness Through Online Marketing

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Jig-A-Loo partnered with Fanscape and Horizon and Taxi to create an online word-of-mouth marketing campaign. Fanscape adopted the approach of linkage with lifestyle websites to integrate links, articles, promotions, contests and reviews of Jig-A-Loo. This resulted in getting credible contacts and hitting the right target audience. Fanscape was able to obtain 139 placements through promotions, editorials, videos, reviews and forum posts. This also increased Jig-A-Loo’s brand visibility and credibility. Case Study

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