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Conversation Targeting To Promote V-Side

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Doppleganger in association with BuzzLogic Insights reached out to 13- 24 year olds who are lovers of games and music to launch V-Side. They identified the sites with topics which interested V-Side’s customers and linked them. They also tracked the influential blogs and placed V-Side ads on them. The “Online Gaming” conversation saw thousands of comments posted in more than 100 blogs. This campaign gave them access to remote online customers. Case study