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Coke Rewards Schools

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Coke devised a very innovative and socially productive online marketing strategy wherein Coke Rewards team collaborated with parents and members of online community to develop the My Coke Rewards for Schools, a new rewards program designed to help students and schools in need. The parents were able to earn points from participating Coca-Cola packages and donate them to any participating school they chose, which could be redeemed by the schools. The impact was tremendous as My Coke Rewards Team integrated these insights into the design and execution of an incredibly important educational program and also led to word-of-mouth popularity of the project amongst parents, teachers, students and local communities. Case study