CoffeeGroundz Uses Twitter To Double Its Clientele

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CoffeeGroundz, a small café in Houston, used Twitter to boost its sales and help spread the word in its community. To begin with, a company executive began following members of tje local Houston “Twitterati” and quickly gained 1,000 followers. Twitterers spread the word quickly — since then, Twitter has been used to actually to take and confirm coffee orders. CoffeeGroundz then hosted a Tweetup event to spread the buzz; nearly 100 people participated. Case Study

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Food/Beverage, For-Profit, Twitter, U.S. Regional/Local 		  Brand(s):


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