CaseStudiesOnline.com

Novartis Turns To Social Media To Generate Awareness On CML Disease

Comments Off

Novartis decided to adopt social media to generate awareness on CML Disease and launched a community site known as CML Earth. The site targets CML patients, health-care professionals, and patient groups. The site lets members connect with others near them. The results: More than 2,000 members, an unmatched resource for information on CML and a very active community willing to help CML patients anywhere in the world. Case Study