Clorox

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  • Cafemom: In addition to the Laundry Scavenger Hunt widget, Clorox also has a group formed as well. Upon first review, I thought it may be a fairly inactive group, but found it to be quite the opposite. Managed by CafeMom, this group has consistent conversation, and garners hundreds of comments and thousands of pageviews (one post with over 80,000 page views).
  • Facebook & MySpace: Currently there are multiple user-generated profiles for Clorox. One of the most popular was on Myspace for 245 friends (specifically for Clorox disinfecting wipes). On first glance, it appeared to be corporate, until I noticed the details within the profile listing it’s status as a “Swinger”, and its body type as “More to Love”. This was humorous to me, but I doubt it would be to the folks at Clorox.
  • Case Study
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