Chad, Sales Rep From Alltel – Its Brand Ambassador

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The online and TV campaign initiated by Alltel in concern for Mycircle, which allowed its customers 10 calls free, on any network gained enormous support. The campaign was instigated since other networks were not pleased with MyCircle allowing Alltel customers. The TV promotion featured Chad, the Alltel sales representative letting you call 10 people for free without anyone’s permission. Further, the campaign was extended by launching a website and MySpace profile of Chad, which gathered 530 Friends and 12,866 profile views. Case study

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Advertising, Blog, For-Profit, Myspace, Public/Media Relations, Telecom/Mobile, Web Site 		  Brand(s):


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