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CBS Uses Blogger Outreach Program For TV Show – The New Adventures Of Old Christine

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In order to spread the word for the re-launch it’s popular TV Show ‘The New Adventures of Old Christine’, CBS chose a Blogger Outreach program. Mom Bloggers were treated as reporters and invited to a press conference which was joined by the show’s stars. Bloggers interviewed the stars and observed a rehersal. Bloggers were provided with few episodes of the show in advance to create curiosity amongt the audience through their blogs. After a month, a live webcast with the show’s star Julia Louis-Dreyfus was a huge hit and the opening episode was seen by a massive audience. Case Study