Enterprise 2.0: The Hospital For Sick Children

While most social media campaigns tend to be developed from a marcom point of view, the potential reach for collaborative and sharable tools goes much deeper. Enterprise 2.0 case studies may be more rare, but they can have fundamental implications for business. In an age where baby boomers are retiring, and taking their years of experience with them, solutions that help share and preserve at least some of that knowledge in-house are worth exploring.

A lightbulb moment happened for Toronto’s Dr. Bruce Ferguson while reading Don Tapscott and Anthony Williams‘ Wikinomics: he connected the dots and realized that a collaborative space could be of great value to the community of doctors working with The Child and Adolescent Functional Assessment Scale (CAFAS):

The Child and Adolescent Functional Assessment Scale (CAFAS) is a rating scale, which assesses a youth’s degree of impairment in day-to-day functioning due to emotional, behavioral, psychological, psychiatric, or substance use problems. CAFAS is used to determine whether kids improve as a result of mental health service.

Working with Socialtext, this doctor from The Hospital for Sick Children developed a space where physicians could access resources and share best practices. They also used it to develop events and even to co-author a book. A closed space, accessible by invitation only, the CafasinOntario Wiki remains an active collaborative space, almost two years after its launch. At the time the case study was written, there were “over 400 members in Socialtext CAFAS workspace, with around 25% actively participating during any given week.”

A study conducted to measure user satisfaction with regards to ‘Communities of Practice‘ compared physicians who accessed the CafasinOntario Wiki with those who did not. CafasinOntario Wiki users reported higher levels of practice change, greater CAFAS knowledge, and greater satisfaction with CAFAS implementation supports. Not only did they feel their learning curve had been accelerated thanks to the wiki, they felt more comfortable with transition.

You can read the full Socialtext case study here. There are lessons in this case study for human resources, training and management.

Do you know of any other Enterprise 2.0 case studies? Send them our way.

ed. note: The Hospital for Sick Children’s annual lottery is on now. Show your support.

Michelle

Design Commission Adopts PbWiki For Its Collaboration Needs

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Law Firm Allen & Overy Embraces Social Media

Allen & Overy decided to embrace social media as it’s well suited to environments such as law – constantly changing and requiring a large amount of information sharing. It started off with 3 pilot sites – each having combined blog and wiki. The results were astonishing and Allen & Overy now has nearly 30 sites for practice areas, new legislations etc. These sites make it easier for lawyers to answer questions and collaborate on cases. Social Media is also used for training events and for people to discuss the issues raised in such events Case Study

BT Embraces Social Media For Its Employees

BT took up a liberalisation project to ensure that all it’s employees can access social media sites. BT looks at social media as a way to tranform the way employees interact with the company, with each other and with parnters, suppliers and customers. It launched a Facebook group and nearly 4,000 employees joined the group voluntarily. Social media tools were introduced on the company intranet. ‘MyPages’ - an intranet wiki was a huge hit.  Social media helped transform BT internal communication system and ensured greater accountability amongst employees. Case Study

Creating Social Awareness For Charleston Parks

Charleston Parks Conservancy (CPC) in order to raise awareness regarding the parks in the city created a social movement of passionate park lovers that could generate responsiveness for improvement of city parks. Although Charleston had a great history associated with the parks, but people hardly knew about it. It started by instilling a sense of ownership in the citizens. The challenges were optimistically encountered by CPC by creating an identity and community site for the “Park Angels”. It also recruited and trained Park Angels that could connect with the citizens and respond to their concerns. Case study