Radian6 Goes Social

Radian6 took support of social media to advocate its social-media-monitoring platform amongst marketing and communication professionals. For the same, they planned a webinar series to educate and attract marketing decision-makers who wanted to learn about social media but had yet to embrace it in their own activities. It also announced the program through emails, Facebook ad and word-of-mouth organizations. The campaign turned to be huge success as over 1,500 people registered for the first Twebinar and it generated significant blog coverage and website traffic from 71 countries including over 2,000 tweets that were recorded during the event. Case study