Fashion Week Got 70% Increase in Social Engagement

New Zealand fashion week, similar to New York’s fashion week, created a successful multi-platform social media strategy that helped grow attendance and revenue during the entire week of the event.  Fashion weeks are a way to bring the top designers, retailers, socialites, and those just passionate about fashion together in one place to party and do business.

Platforms Used

  • Facebook
  • Pinterest
  • Instagram
  • Tumblr
  • Foursquare
  • Twitter

Approach Used

  • Content Driven – create custom content, solicit guest bloggers/commenters
  • Real-Time updating along with scheduled content releases daily
  • Buzz building – events, giveaways, exclusives
  • Deepen engagement on channels – those managing channels invested more time
  • Showcase partners and sponsors – utilize their social influence
  • Photos worth sharing – upload the hottest new styles in shoes, clothes…
  • Daily measurement and refinement – change tactics as needed

The Numbers

  •  Audience reach – 71% women, median age – 24
  • Page impressions during 5 weeks – 951,000
  • Total stories on Facebook – 24,874
  • Page views – Up by 64%
  • 22,000 engaged users 2 weeks prior to the event
  • 70% of attendees heard about the event first on Social Media

View full case study of New Zealand Fashion Week on Slideshare.

 

Slydial: How To Get 381 Bloggers to Write About You

MobileSphere is a mobile messaging and telephony provider. Last year marked the launch of its new product, slydial. — a free service that lets users leave a voicemail on someone else’s cellphone — without actually ringing them. (Editor’s note: God, have we really come this “far”?!) SHIFT Communications created unique angles and pitches for each and every blogger it reached out to, helping them to see how and why their specific reader community would use slydial.

We also knew that the breadth of our outreach might preclude doing 1:1 interviews with every single blogger who expressed interest, so we made it a priority to develop a multimedia-heavy social media news release (SMR) — including cute videos.

Results: MobileSphere’s slydial service was covered in 381 blog posts. Read the Original Case Study