Ben and Jerry’s, headquartered in Vermont, is the best among their competitors at integrating their social marketing into the fiber of their operations.  It’s not a bolt on to the …

During the early part of 2010, Mars Corporation launched a massive media campaign to advertise a new product; M&M pretzels.  While this promotion was featured on television, radio commercials, and …

In 2010, Nokia sought to introduce their free interactive map application to residents in Europe, Latin America, and Asia that owned smartphones.  Their campaign targeted all Facebook users within those …

When the company behind the Wheat Thins brand of crackers did some social media monitoring, they realized — perhaps to their dismay — that people, of course, don’t have mind-blowing …

Joffrey’s Coffee and Tea Company launched a blogging campaign to drive traffic to their site. It launched the Joffrey’s Java Beta Test targeting bloggers and the tech-savvy audience. Bloggers signing …