PETCO Analyzes Product Reviews

PETCO knows pet owners are also pet lovers and they consult each other on buying products. To increase their sales, PETCO came up with product reviews of customers and incorporated ratings and reviews into email campaigns and in turn got 5 times boost in rates. In association with Bazaarvoice, it differentiated four and five start products which gave 40% more conversion and 60% more average order value than normal shopping ways. Case study

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