Staropramen CoolKeg can cool itself to a temperature of 41ºF in an hour devoid of chemicals and electricity and keep it for 12 hours. To bring out this unique product to the masses and fulfill the goal of open-air keg parties, OUTBREAK conducted campaigns to figure out opinion leaders, make them taste the product and receive their judgment. The outcome was great as each leader addressed about 103 people. Case study
Johnson & Johnson launched its first lubricant K-Y INTRIGUE in an unusual way by inviting young female Influencers to talk on intimate topics to the customers. Different kinds of parties in sensual themes were hosted for the VIPs where sensual dance teachers and sex educators increased the bold nature of INTRIGUE. Lingerie fashion shows and sensual acts showcased the brand. 73% participants were positive about it and client-defined goal exceeded by 135%. Case study
Stock Plezn introduced herb spirit – Fernet Stock 8000. It was positioned as a consumer co-creation and self-expression and not a cocktail-spirit. Influencer marketing, product seeding and co-creation were used by searching for opinion leaders in bars of Czechoslovakia who invented recipes and rituals for FS8000. There was a contest for this via Mix Camp parties. Web pages were created to showcase the parties. Case Study
Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. 
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS