SplashCast wanted to increase traffic to its site, showcase its publishing software and motivate people to subscribe as publishers. For this, they set up a blog that was updated daily, linked with other blogs, commenting on posts on other blogs, making bloggers the focus of new campaigns, developing relations with other content producers, Twittering and dealing with suitable topical aggregators. It enabled the company to get 5.5 million subscribers. Case study
Social networking by ‘H&R Block’ is an excellent campaign to outreach market and advertise its tax preparation products through fake persona which is entertaining and engaging. The blog has tons of interactive facilities like a Facebook page, Twitter account, website for tax discussions and Podcasts regarding tax tips. It also provides count down clocks and important link resources. Truman, the blog’s goofy character is highly read and has 3,000 friends. Case Study
Apparently the Library of Congress has been blogging for more than 2 years now, and while they don’t post very frequently, the manner in which they write content is fun, engaging, and puts some personality and humor back into the Library. Most of the posts are made by Matt Raymond, whose humor and relevancy keeps audiences engaged (with most posts experiencing double digit comments). Who knew that library’s could have a sense of humor? Case Study
Klondike engaged consumers in the “What Would You Do for a Klondike Bar?” video contest to refresh consumer connection with the well-known Unilever Klondike brand. Consumers were asked to create and submit their own video showing what they would do for a Klondike Bar. To support and drive entries for the video contest, Klondike built an integrated viral strategy utilizing new social media tools.
Klondike leveraged the celebrity power and comedic talent of Andy Samberg and The Lonely Island crew to generate both traditional and non-traditional media buzz. The digital film group created four viral videos to inspire consumers to get in on the action and launch the viral campaign. It also generated an authentic approach to spreading the word about the contest. Instead of circulating an advertisement, the viral video was an outlet consumers wanted to view and pass along to their friends because it was both humorous and included a celebrity. Case Study
A little late to the social media scene, the veteran fast-food chain Dairy Queen jumped fully on board in 2008. Its blog is written by employees and does a great job of providing a ‘human voice’ to its news. The Chief Brand Officer does a podcast and its Facebook page is adding more than 100 people a day. It’s about to launch an iPhone app. Case Study
Newer Case Studies →
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS
Tod Maffin, President of