Purnia with an objective to realistically add original content and grab the attention of pet lovers so that they could return to the site, launched a web platform called Pet Charts, a definitive guide to the best pet-related photos, videos articles and blog posts online. The web platform was developed to so that in a single visit pet-lovers could get their fix of funny, entertaining and informative content and the entire experience was presented by Purina. It also had an option where the visitors could vote for their favorites to move them higher up the charts. The results have been very impressive as Pet Charts has quickly grown into one of Purina’s top 5 most-trafficked properties and has turned to be a favorite of the pet community. Case study
“philosophy”, a skincare company with an objective to build brand loyalty with new visitors launched a Mother’s Day-inspired contest where it encouraged clients to share their mother’s philosophies at www.yourmomsphilosophy.com. Philosophy promoted its clients to share personal stories and pictures online with their “Your Mom’s Philosophy” campaign, which they implemented and managed using Bazaarvoice Stories. The results were exceedingly inspiring since it received more than 1,000 stories and nearly 39% of all site traffic originated on the Stories page. Case study
The Mac Business Unit at Microsoft (MacBU), with a goal was to provide support to the Mac blogger communities and increase their visibility within these communities, initiated “Blogger Lounge” at the recent Macworld conference in San Francisco. The Lounge supported the Mac blogger community by providing free, fast internet access and a comfortable environment for people to write about their experiences at Macworld. In addition, people got a chance to meet fellow bloggers from Microsoft. The initiative turned out to be tremendously successful in terms that it received the presence of an average of 50 bloggers per day in the Lounge, 96 posts mentioning the Microsoft Blogger Lounge were posted also nearly 26 photos were posted to Flickr. Case study
American Skiing Company wanted to explore marketing opportunities within the social media that could blend societal nature of skiing and improve the consumer’s experience. They came up with an exclusive and innovative All for One multi-resort season pass and launched a website MyA41which provided an opportunity to all multi-resort passholders to connect through social media. The program was a huge success and witnessed a participation of 3,900 All for One season passholders with an average member age of 42. Case study
Adidas launched a marketing campaign entitled “New School of Thought” that provided users access to free music from electro sensation Ultraviolet Sound and a 30% discount on Adidas Originals items. Based on its success the project was launched online where it asked for suggestions on how to move forward with the campaign. The campaign enabled the company to gather valuable ideas for campaign progression. This idea was extended further and a virtual “strike a pose” Facebook photo contest was launched. Case study
Affinitive in collaboration with Random House worked together on a project aimed at promoting a teen-oriented book. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and resulted into the launch of “Random Buzzers” which was a teen-focused book community/social platform. It aimed at creating a network of teenage readers and writers. Random Buzzers provided them information, tools and an opportunity to interact with peers, authors and participate in writing projects. The program has recorded a participation of 36,820 teen readers and counting since its inception and the count is still going on. Case study
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