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Taco Bell

Upon loading Taco Bell’s Facebook page you come across their Photos tab. I am not exactly sure why they set this as their default page, especially considering they have 550,000+ fans. The social proof exhibited from the Wall page is much greater considering it shows how large the pages user base is. The photos tab on the other hand has only 65 user submitted photos.
Typically seen with many branded Facebook pages, there isn’t much focus and Taco Bell’s Facebook page certainly falls in this category. Outside of the videos, photos, and discussion tabs there isn’t a lot going on.  I would really like to see them explore a little more and try and create targeted campaigns around their large Facebook presence.

Case Study

Victoria Secret: PINK

PINK is Victoria’s Secret’s line aimed at a younger, college-aged generation of lingerie shoppers. After a little research, it is apparent to me that the people of Victoria’s Secret know this demographic very well. I gathered from my research that the overall goal of this campaign is simple: to drive brand awareness and sales by offering a multitude of discounts and specials through their social efforts. However, there is more to it than just that. Case Study

Dairy Queen

A little late to the social media scene, the veteran fast-food chain Dairy Queen jumped fully on board in 2008. Its blog is written by employees and does a great job of providing a ‘human voice’ to its news. The Chief Brand Officer does a podcast and its Facebook page is adding more than 100 people a day. It’s about to launch an iPhone app. Case Study