Consumers Find ChaCha Valuable

The awareness regarding mobile answers service ChaCha has grown tremendously. The service uses human Guides to find answers to consumers’ questions 24/7 on any cell phone and is like having a smart friend. The knowledge and responsiveness, regarding the ChaCha services has matured immensely which can be concluded from the fact that 83% of the users find ChaCha very valuable, it has generated millions of queries per month and adds over 12,000 new users per day. Case study

Victoria Secret: PINK

PINK is Victoria’s Secret’s line aimed at a younger, college-aged generation of lingerie shoppers. After a little research, it is apparent to me that the people of Victoria’s Secret know this demographic very well. I gathered from my research that the overall goal of this campaign is simple: to drive brand awareness and sales by offering a multitude of discounts and specials through their social efforts. However, there is more to it than just that. Case Study