Kraft Foods

My Recipe Box – This is a section of KraftFoods.com that answers a consumer need: a better way to find and organize new recipes. Just this weekend before I went to shop, I browsed the website for new recipes I would like to try, saved these to “My Recipe Box”, and was able to export the contents of my chosen recipes to a specific shopping list. If I already had the items in my pantry, I was able to delete and save the updated shopping list. As more people discover this feature, I see the need to build out easier ways to share/swap recipes between members – but for now I was pretty impressed with the feature. Also having the shopping list organized by category saved me from making laps within the grocery store…. Case Study

Taco Bell

Upon loading Taco Bell’s Facebook page you come across their Photos tab. I am not exactly sure why they set this as their default page, especially considering they have 550,000+ fans. The social proof exhibited from the Wall page is much greater considering it shows how large the pages user base is. The photos tab on the other hand has only 65 user submitted photos.
Typically seen with many branded Facebook pages, there isn’t much focus and Taco Bell’s Facebook page certainly falls in this category. Outside of the videos, photos, and discussion tabs there isn’t a lot going on.  I would really like to see them explore a little more and try and create targeted campaigns around their large Facebook presence.

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