Route 66 Harley Davidson, a dealership in Tulsa, OK created a 12 day themed texting/SMS campaign featuring a 20% discount on a different product from their retail department each of the 12 days. From $500 helmets to T-shirts. They increased walk-in traffic, retail sales, and high-dollar item sales as a result. The “12 Days of Christmas” was used as their theme and ran from Dec 12 – 24, 2011.
- T-shirt sales up 250%
- Motorcycle sales up – no conclusive data
- Helmet one day sales matched previous week’s 7 day total
- 16% increase in leather jacket sales
- Walk-in traffic up – inconclusive as to actual #