To promote Warner Brother’s movie Firewall, Pod turned up with an exclusive marketing idea of popularizing it through online games based on the movie. One of the most popular games was ‘Inside the Firewall’ which required players to escape from a room by solving clues. It also contained few scenes from the original movie which generated immense audience interest. The campaign achieved over 475,000 gameplays and nearly 38% of the players clicked through the movie trailer. Case Study
To help The Travel Channel achieve its objective, Room 214 designed complete MavenMaps on the blogosphere, offered online chatting, established channel’s presence on numerous networking sites and interacting with channel’s numerous social networking sites. Ultimately, they found out 7 distinct classes of social media influencers, recorded 15,631 online chats and found that 80% considered the channel favorably. This exercise resulted in 200,176 online community members for the channel. Case study
The Well designed a social networking site for People to People Student Ambassador Programs to encourage alumni participation, let them select better students and allow future students and their parents to find out about new programs and apply for them. They used freeware and “Mash-Up” technology, thus reducing the cost. Consequently the participation of alumni and students increased. The site will recover 10 times the value of its actual investment. Case study
In this age when social media marketing is the best means to connect to online users personally, Cirque Du Soleil along with DEI Worldwide executed a WOM campaign for raising pre-show awareness about The Beatles LOVE. They conducted interactive conversations in chat rooms and messengers to generate excitement and inform them about availability of tickets for the show on website. They also kept track of the feedback of Beatles fans. Case study
IKEA has virtual planners for kitchens, bedrooms, and offices. By downloading a program to your desktop, you can plan an entire room virtually, down to the specific square foot. The great part about it was that at the end of your design, you have an entire room design, estimate, and all of the specific product numbers to purchase everything you need at IKEA. This is a very useful application for home design, and it ties directly to purchases. I think this would be even more useful as a web-based program that users could share their latest designs with others who may be working with the same amount of square footage…. Case Study
JCPenney launched Ambrielle Team, a private online community dedicated to consumers of the JCPenney lingerie line, with the goal of learning more about the Ambrielle customer and her fit concerns. Passenger’s team helped JCPenney gain an initial understanding of her fit and quality issues through a series of online discussions within the community.
After a “wear” test to gain more detailed feedback on specific products, participating members were invited to voice their opinions via a private discussion board, an online activity and live online chats with the product team. Based on this customer collaboration and consumer feedback, JCPenney made several significant product changes to the lingerie bands, straps and overall sizing so that their products better met customers’ needs. Case Study
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Tod Maffin, President of