Burger King launched a viral marketing campaign for it’s TenderCrisp chicken sandwich through the internet, television and print campaigns. While all modes were successful, the ‘Subservient Chicken’ website became an astonishing success story and gained massive popularity amongst the online fraterinty. The interactive website had a man dressed up as a chicken and performing a wide range of actions based on user’s input justifying the Burger King Mantra – get chicken as you like it. This campaign was further extended to internet chatrooms to utilize the online social media user base and worked wonders to promote Burger King’s TenderCrisp chicken. Case Study
In order to spread awareness and enhance sales of 1/3 Less Fat Philadelphia Cream Cheese by Kraft, the company came up with innovative idea. The word-of-mouth campaign targeted audiences through a series of authentic blog articles and videos of Adam and Tyler’s interactions. Additional online buzz for the campaign was created by seeding the videos, as well as Bloopers, to YouTube in order to raise traffic to www.AdamAndTyler.com. The campaign generated over 535,088 direct online conversations, 7,000 video views and 50,000 blog views. Case study
JCPenney lingerie line with a goal to know more about Ambrielle customer and her fit concerns launched an exclusive strategy through online social mediums. It launched Ambrielle Team, a private online community dedicated to its lingerie line consumers, where the team became more aware of her fit and quality issues through a series of online discussions within the community. Participating members were invited to voice their opinions through discussion board, online activity and live online chats with the product team of JCPenney. The results have been very optimistic since the company has been able to foster extensively with their customers. Case study
In order to build an emotional connection between Fiskars Brands crafting division and its customers, the company went in quest to recognize its four customers to become Fiskars ambassadors. The ambassadors spread word to mouth popularity and posted their comments on Fiskars blog which in turn strengthened its customer relationships. These ambassadors also participated in discussions, online chats and tradeshows. The Fiskateer movement launched since June 2006 has been able to create more than 815 members in 45 states and received over 130,000 visits to its website/blog from 40 countries. Case study
Pod created an interesting strategy to generate brand awareness for Peerflix, where it crafted an online game titled Peerflix Paparazzi that depicted celebrities behaving badly. The game indulged users to take up the role of paparazzi photographer who was required to capture precious shots of the celebrity. The viral campaign generated immense interest and attracted millions of visitors via unpaid media and nearly 5% of game players visited Peerflix site. Case study
To promote Warner Brother’s movie Firewall, Pod turned up with an exclusive marketing idea of popularizing it through online games based on the movie. One of the most popular games was ‘Inside the Firewall’ which required players to escape from a room by solving clues. It also contained few scenes from the original movie which generated immense audience interest. The campaign achieved over 475,000 gameplays and nearly 38% of the players clicked through the movie trailer. Case Study
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Tod Maffin, COO and Senior Strategist at