Conde Nast magazine Golf Digest initiated a viral marketing program and online survey through its “Drive for the Green”, an online golf game. The game where the registrants played a fun, multi-level golf game, with opt-in, survey was featured on various websites, blogs and newsletters. The campaign received Over 4,000 opt-ins in a month and stood out to be a better marketing tactics than sending emails. Apart from this the company gathered valuable survey data. Case study
Square Enix, introduced Slime Knights in North America by using viral and word of mouth marketing methods. The plan involved 4 steps: educate, create content, share user experiences and promotion. The plan worked and Slime Knights ended up getting more than 14,000 members. It received more than 143,000 word of mouth references, with 53% being online. Ultimately Dragon Quest VIII ended up selling more than 500,000 units in US. Case study
Doppleganger in association with BuzzLogic Insights reached out to 13- 24 year olds who are lovers of games and music to launch V-Side. They identified the sites with topics which interested V-Side’s customers and linked them. They also tracked the influential blogs and placed V-Side ads on them. The “Online Gaming” conversation saw thousands of comments posted in more than 100 blogs. This campaign gave them access to remote online customers. Case study
Colgate and VML formed an innovative campaign “Colgate Smiles” for the Colgate-Palmolive brand which brought out the real meaning of smiles to the public. It created enthusiasm and curiosity around the power of a Colgate Smile. The online program invited its customers to contribute their stories and own smiles and allowed them to create slideshows, games and quizzes, download desktop patterns and send messages to friends. Case study
Newer Case Studies →
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS
Tod Maffin, President of