Cisco decided to use a social media campaign to promote the launch of it’s upcoming ASR 1000 Router Series. Cisco created a fun micro site to spread the word and grab public attention. Videos were cross posted to YouTube to extend reach. Cisco also created a Facebook group, an interactive 3D game and a custom widget to promote the ASR 1000 series. It featured the ASR 1000 series on it’s blog and sent a two paragraph teaser to press to fuel buzz. The product was launched online and launch videos posted on Facebook and YouTube. Cisco received a lot of sales inquiries through this campaign. Case Study
To turn third season of HGTV’s show, “Design Star” as one of the highest rated shows, the cable channel developed a digital word-of-mouth campaign. It reached out to influential bloggers to spark buzz and engage the show’s target audiences. Bloggers were provided a chance to interview with eliminated and current contestants, making them feel like a part of the program and hence enhanced their loyalty. It also developed a casual game 360i for the show which also integrated video recaps and previews of each episode. The word-of-mouth awareness raised the ratings nearly 12% for the third season premiere. Also the show recorded nearly 5 million impressions on major design sites. Case study
To promote the privately funded trip of Richard Garriott to the Russian I Space Station, MindComet, an Interactive agency, created a multifaceted strategy designed to leverage this rare space voyage and promote it. To generate awareness, Operation Immortality, an eight-week national campaign prompting participants to help preserve mankind was launched. MindComet also designed and launched operationimmortality.com, a minisite that would be the focus for the promotion. The agency made efforts to reach hardcore gamers. MindComet also engaged IZEA for blogger outreach and assistance in additional social media promotion. The tremendous success of the site can be gauged from the fact that Operation Immortality minisite received over 100,000+ visitors and Blog outreach and PR effort generated over 130,000 mentions on sites. Case study
Sprite launched an online Alternate Reality Game (ARG) designed to promote the ABC TV show, Lost. For the same sprite placed Sublymonal.com URL into a faux TV commercial that ran in primetime during the ABC network show LOST. The game aimed at providing more information about the show’s characters. The successful viral campaign provided excellent results which included a 400% rise in Sprite web traffic also the visit time rose to 300%. Case study
Pod created an interesting strategy to generate brand awareness for Peerflix, where it crafted an online game titled Peerflix Paparazzi that depicted celebrities behaving badly. The game indulged users to take up the role of paparazzi photographer who was required to capture precious shots of the celebrity. The viral campaign generated immense interest and attracted millions of visitors via unpaid media and nearly 5% of game players visited Peerflix site. Case study
To promote Warner Brother’s movie Firewall, Pod turned up with an exclusive marketing idea of popularizing it through online games based on the movie. One of the most popular games was ‘Inside the Firewall’ which required players to escape from a room by solving clues. It also contained few scenes from the original movie which generated immense audience interest. The campaign achieved over 475,000 gameplays and nearly 38% of the players clicked through the movie trailer. Case Study
Conde Nast magazine Golf Digest initiated a viral marketing program and online survey through its “Drive for the Green”, an online golf game. The game where the registrants played a fun, multi-level golf game, with opt-in, survey was featured on various websites, blogs and newsletters. The campaign received Over 4,000 opt-ins in a month and stood out to be a better marketing tactics than sending emails. Apart from this the company gathered valuable survey data. Case study
Square Enix, introduced Slime Knights in North America by using viral and word of mouth marketing methods. The plan involved 4 steps: educate, create content, share user experiences and promotion. The plan worked and Slime Knights ended up getting more than 14,000 members. It received more than 143,000 word of mouth references, with 53% being online. Ultimately Dragon Quest VIII ended up selling more than 500,000 units in US. Case study
Doppleganger in association with BuzzLogic Insights reached out to 13- 24 year olds who are lovers of games and music to launch V-Side. They identified the sites with topics which interested V-Side’s customers and linked them. They also tracked the influential blogs and placed V-Side ads on them. The “Online Gaming” conversation saw thousands of comments posted in more than 100 blogs. This campaign gave them access to remote online customers. Case study
Colgate and VML formed an innovative campaign “Colgate Smiles” for the Colgate-Palmolive brand which brought out the real meaning of smiles to the public. It created enthusiasm and curiosity around the power of a Colgate Smile. The online program invited its customers to contribute their stories and own smiles and allowed them to create slideshows, games and quizzes, download desktop patterns and send messages to friends. Case study