To promote the privately funded trip of Richard Garriott to the Russian I Space Station, MindComet, an Interactive agency, created a multifaceted strategy designed to leverage this rare space voyage and promote it. To generate awareness, Operation Immortality, an eight-week national campaign prompting participants to help preserve mankind was launched. MindComet also designed and launched operationimmortality.com, a minisite that would be the focus for the promotion. The agency made efforts to reach hardcore gamers. MindComet also engaged IZEA for blogger outreach and assistance in additional social media promotion. The tremendous success of the site can be gauged from the fact that Operation Immortality minisite received over 100,000+ visitors and Blog outreach and PR effort generated over 130,000 mentions on sites. Case study
A campaign launched to reach a wide base of consumers for a new service of sniff (Social Network Integrated Friend Finder) by New Media Age mobile turned out to be huge success. To generate maximum awareness a multimedia news release was organized which included demonstration of how the services work, registration process, spokesperson interview and detailed Q&A session regarding sniff. The launch campaign was a sure hit, sniff website was able to log nearly 21,000 visits and 5,000 downloads of the Facebook application. Case study
PETCO, a leading retailer of premium pet food, supplies, and services, employed social medium innovatively to improve its business. For the same the company harnessed its customer voice to spread word of mouth awareness regarding its products and services. PETCO leveraged the voice of their customers by implementing the Bazaarvoice Ratings & Reviews solution, which went live on their site. The results have been tremendous since its launch in October 2005, in terms that the website clicked nearly 5 times higher, Top-Rated Products category had a 49% higher conversion rate and customers spending saw a growth of nearly 63% on PETCO’s top-rated products. Case study
CoffeeCup came up with an innovative idea tomarket its ideas. It took the help of its ambassador program where 6000 ambassadors were selected through CoffeeCup Software. The selections were based on the purchasing patterns over the past 10 years. These representatives were provided with tools that helped them spread the word about CoffeeCup online and in the real world. They were also given CoffeeCup team member T-shirts and CoffeeCup ambassador business cards. Case study
Voices of MammoSite program targeted breast cancer patients in order to generate awareness regarding their unique breast conservation therapy. The marketing strategy of Mammosite involved a national, volunteer-based, ambassador program where women who received the therapy spoke about it. The program was conducted in parts wherein primary stages involved recruitment of volunteers and launch of website that provided the relevant information. Later the program was extended through Internet advertising, national PR, e-newsletters and telegatherings. Since its launch the program now boasts of 71 volunteers from 24 states with 8-10 new volunteers joining every month. Case study
Nokia one of the brand leaders in mobile industry to compete with new contenders came up with a strategy to build a network of ambassadors to spread buzz about Nokia software and services through both on and offline channels. The company, in collaboration with Finnish Agency Satama, built a website/landing page, at which Nokia fans could register to become product ambassadors. The participants were also provided incentives to sign up. Within 4 months over 5500 consumers had signed up for ambassador program and helped the company to spread information regarding its software and services to over 134,000 consumers. Case study
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