To generate awareness regarding its new Compass, a powerful stereo system, the company Jeep intelligently utilized social mediums like MySpace and Facebook. The social networking campaign involved organizing a series of live musical concerts throughout the country and information about each of these shows was only available through MySpace and Facebook pages. The result of the campaign is visible from the fact that MySpace profile of jeep gathered over 12,000 friends, 258 comments and over 1.3M clicks. Case study
American Skiing Company wanted to explore marketing opportunities within the social media that could blend societal nature of skiing and improve the consumer’s experience. They came up with an exclusive and innovative All for One multi-resort season pass and launched a website MyA41which provided an opportunity to all multi-resort passholders to connect through social media. The program was a huge success and witnessed a participation of 3,900 All for One season passholders with an average member age of 42. Case study
Nokia one of the brand leaders in mobile industry to compete with new contenders came up with a strategy to build a network of ambassadors to spread buzz about Nokia software and services through both on and offline channels. The company, in collaboration with Finnish Agency Satama, built a website/landing page, at which Nokia fans could register to become product ambassadors. The participants were also provided incentives to sign up. Within 4 months over 5500 consumers had signed up for ambassador program and helped the company to spread information regarding its software and services to over 134,000 consumers. Case study
Affinitive in collaboration with Random House worked together on a project aimed at promoting a teen-oriented book. Based on the success of the program and demonstrated passion of teen readers, the program was expanded and resulted into the launch of “Random Buzzers” which was a teen-focused book community/social platform. It aimed at creating a network of teenage readers and writers. Random Buzzers provided them information, tools and an opportunity to interact with peers, authors and participate in writing projects. The program has recorded a participation of 36,820 teen readers and counting since its inception and the count is still going on. Case study
Pod created an interesting strategy to generate brand awareness for Peerflix, where it crafted an online game titled Peerflix Paparazzi that depicted celebrities behaving badly. The game indulged users to take up the role of paparazzi photographer who was required to capture precious shots of the celebrity. The viral campaign generated immense interest and attracted millions of visitors via unpaid media and nearly 5% of game players visited Peerflix site. Case study
To promote Warner Brother’s movie Firewall, Pod turned up with an exclusive marketing idea of popularizing it through online games based on the movie. One of the most popular games was ‘Inside the Firewall’ which required players to escape from a room by solving clues. It also contained few scenes from the original movie which generated immense audience interest. The campaign achieved over 475,000 gameplays and nearly 38% of the players clicked through the movie trailer. Case Study
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