Cisco decided to use a social media campaign to promote the launch of it’s upcoming ASR 1000 Router Series. Cisco created a fun micro site to spread the word and grab public attention. Videos were cross posted to YouTube to extend reach. Cisco also created a Facebook group, an interactive 3D game and a custom widget to promote the ASR 1000 series. It featured the ASR 1000 series on it’s blog and sent a two paragraph teaser to press to fuel buzz. The product was launched online and launch videos posted on Facebook and YouTube. Cisco received a lot of sales inquiries through this campaign. Case Study
In order to spread awareness and enhance sales of 1/3 Less Fat Philadelphia Cream Cheese by Kraft, the company came up with innovative idea. The word-of-mouth campaign targeted audiences through a series of authentic blog articles and videos of Adam and Tyler’s interactions. Additional online buzz for the campaign was created by seeding the videos, as well as Bloopers, to YouTube in order to raise traffic to www.AdamAndTyler.com. The campaign generated over 535,088 direct online conversations, 7,000 video views and 50,000 blog views. Case study
Procter & Gamble (P&G), marketers of heartburn medication Prilosec OTC, utilized social medium to give away eight Super Bowl tickets on behalf of the medication. As a cost-effective, creative means popularize the campaign, the company developed an online instant-win sweepstakes. P&G also assembled a strong database of 200 influential blogs, message boards and Web sites in the area of sports, parenting and contests. To further reach the consumers it created a rich media widget for consumers to upload to their blog or social networking page and also developed Facebook profile. The results were outstanding since the campaign was able to reach 1,225,000 unique visitors on blogs and nearly39% of registered entrants qualified for a Prilosec OTC sample. Case study
JCPenney lingerie line with a goal to know more about Ambrielle customer and her fit concerns launched an exclusive strategy through online social mediums. It launched Ambrielle Team, a private online community dedicated to its lingerie line consumers, where the team became more aware of her fit and quality issues through a series of online discussions within the community. Participating members were invited to voice their opinions through discussion board, online activity and live online chats with the product team of JCPenney. The results have been very optimistic since the company has been able to foster extensively with their customers. Case study
Yahoo launched a new community designed to exploit the world’s knowledge. To popularize its Q&A site Yahoo Answers, the company planned a marketing campaign that bought real users to the center stage of it. Users were challenged to solve some of the world’s most important issues, through a month of high profile questions from celebrities. Offline, the idea was showcased through a big event in a famous location. Since its launch, in December 2005 the site has achieved tremendous success and turned out to be the most popular site with 60 million users and 120 million answers worldwide. Case study
ACDSee utilized social media to generate awareness regarding its powerful organizing capabilities to digital scrapbookers. The marketing tactics proved to be successful in establishing the software brand. The entire campaign began with a post in a forum outlining how ACDSee Photo Manager met organizing needs. People went on to ask questions and the company responded with technical support. The interest of people and the resources of the company grew significantly. As a resultant, ACDSee conversations were visible at over 50 sites. Case study
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Tod Maffin, COO and Senior Strategist at