It took some convincing, but when the state finally jumped aboard, Iowa’s First State Lottery had built an interactive, digital footprint to support its brand, improve customer engagement, drive ticket sales and extend its reach, including to a younger demographic.
And the numbers panned out: Social media statistics for Iowa State Lottery included more than 18,000 YouTube video views, 1,600 Twitter followers and 1,700 Facebook fans. Source Case Study (hat-tip to Michelle C.)
“philosophy”, a skincare company with an objective to build brand loyalty with new visitors launched a Mother’s Day-inspired contest where it encouraged clients to share their mother’s philosophies at www.yourmomsphilosophy.com. Philosophy promoted its clients to share personal stories and pictures online with their “Your Mom’s Philosophy” campaign, which they implemented and managed using Bazaarvoice Stories. The results were exceedingly inspiring since it received more than 1,000 stories and nearly 39% of all site traffic originated on the Stories page. Case study
TuitionBids.com with an objective to create awareness and marketing tactics regarding their startup website which helped students consolidate loans or get new loans from competing financial institutions launched a creative strategy. The main objective of the campaign was to reach to the target audience and provide valuable information. For the same the company located niche websites and social media destinations to reach the target audience and focused on smart, relevant and transparent marketing. Online branded contests and effective placements on networking groups, social pages, and blogs provided necessary success. The campaign was a huge success and received over 40,000 clicks, 32 million branding impressions and 150 WOM placements. Case study
Procter & Gamble (P&G), marketers of heartburn medication Prilosec OTC, utilized social medium to give away eight Super Bowl tickets on behalf of the medication. As a cost-effective, creative means popularize the campaign, the company developed an online instant-win sweepstakes. P&G also assembled a strong database of 200 influential blogs, message boards and Web sites in the area of sports, parenting and contests. To further reach the consumers it created a rich media widget for consumers to upload to their blog or social networking page and also developed Facebook profile. The results were outstanding since the campaign was able to reach 1,225,000 unique visitors on blogs and nearly39% of registered entrants qualified for a Prilosec OTC sample. Case study
The interactive online campaign by Unilever to popularize its brand AXE received more than 30,000 visits and four times the number of entries as compared to previous AXE competitions. The company launched an online contest and created a website AXERide.com for the registrants to interact. The contest directed contestants to upload a digital photo of his car and explain in a short essay how tricking out his car would help him get the girl. Case study
Huge success of rap battle contest by Vibe was well planned and controlled to reach urban consumers through social mediums. It utilized UnBound’s social mapping algorithm called Tsunami to identify and reach artists and fans. The program launched on social networking platform was extensively supported by video voting, widgets sharing, pre-roll advertisements. In just 36 days it received over 1.2MM video streams, 40M registered users, and 26M widget views per day. Case study
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It took some convincing, but when the state finally jumped aboard, Iowa’s First State Lottery had built an interactive, digital footprint to support its brand, improve customer engagement, drive ticket sales and extend its reach, including to a younger demographic.
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