The Rose Project Uses Social Media To Raise Charity

The Rose Project, a Dublin based charity that helps HIV/ AIDS patients in East Africa, collaborated with Brightspark Consulting to launch a social media campaign to spread awareness about this noble cause. The campaign involved a brand new web site, a blog, Facebook page and Twitter profile. The results have been phenomenal – donations received from as far as Alaska and Adare. Amazon collaborated with The Rose Project through its Twitter feed and started distributing gift wraps for the project. Case Study

Joffrey’s Coffee & Tea Company Uses Blogosphere To Promote Sales

Joffrey’s Coffee and Tea Company launched a blogging campaign to drive traffic to their site. It launched the Joffrey’s Java Beta Test targeting bloggers and the tech-savvy audience. Bloggers signing up were provided with free samples of ‘Jamaican Me Crazy’ coffee and given trackback links to their blogs from the test site. The results were astonishing — more than 1,500 blogs signed up, numerous incoming links from multiple websites and coverage on leading blogs like Mashable, CNET and others in addition to heavy traditional media coverage. Case Study

Humana Uses Social Media To Promote Freewheelin Initiative

Humana, one of America’s largest and most reputed health-care companies, is using social media to promote its new initiative: Freewheelin’, a bicycle sharing program with a community of health-friendly participants at its core. The social media campaign started with identifying biker groups in each city using Meetup.com and arranging group rides for word-of-mouth initiatives. Participants were given information sheets about Freewheelin and encouraged to upload their videos and photos. A Facebook page, a blog, blogger outreach program and Twitter stream were then adopted. The results – 41,000 miles ridden and 1.2 million calories burned in total Case Study

Law Firm Allen & Overy Embraces Social Media

Allen & Overy decided to embrace social media as it’s well suited to environments such as law – constantly changing and requiring a large amount of information sharing. It started off with 3 pilot sites – each having combined blog and wiki. The results were astonishing and Allen & Overy now has nearly 30 sites for practice areas, new legislations etc. These sites make it easier for lawyers to answer questions and collaborate on cases. Social Media is also used for training events and for people to discuss the issues raised in such events Case Study

ABSOLUT Vodka Uses Social Media To Promote Sales

ABSOLUT Vodka decided to embrace social media to promote sales and a special one day event that would happen in a secret and exclusive location. The social media campaign started with the launch of a micro-site for ABSOLUT Vodka and was then extended to using a blog by Justin Broadbent, an outreach program, a teaser campaign, a facebook profile page acting as an event teaser and a twitter account to engage users. The results were astonishing as a large number of people signed up for the event in no time Case Study

British Airways Uses Social Media To Promote OpenSkies

British Airways worked with Web Liquid on a social media campaign to promote OpenSkies – a differentiated customer experience for air travel. A blog was launched to share the progress of OpenSkies and gather customer feedback well before it went live. The blog was a huge hit with the premium and business class travellers and helped spread the word to larger audiences. The blog was used to launch OpenSkies, recruit flight attendants and hosted videos for the awesome in-flight experience. 20 Influential bloggers were invited for inaugural flight. The results – substantial organic search traffic and community co-creation of brand and product Case Study

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