In 2010, Nokia sought to introduce their free interactive map application to residents in Europe, Latin America, and Asia that owned smartphones. Their campaign targeted all Facebook users within those regions that were age 13 and older to inform them that their free GPS service could be used while walking or driving, without any restrictions. A secondary goal was also to show that Nokia was one of the innovative leaders in the world of smartphones.
Nokia used Facebook to introduce their free GPS application
Everyone 13 and older was targeted on 3 continents
Additional goal of increased brand awareness for innovation
Campaign focused primarily on two 24 hour periods
Over 408 million visitors were recorded with 104,330 connections within the two separate 24 hour trials. This represents about 10% of Nokia’s overall fans on Facebook. Over one million people downloaded Ovi Maps during the first week of the promotion alone. You can view the actual case study here.
It’s a little light on content, but this short four-minute video is an excellent example of a well-produced case study. Interesting to note that they’re acutely aware of how many employees have active Twitter accounts.
As your humble servant and intrepid case study discoverer, I invite you to join me on my ongoing trip around the world as I move from Ireland to India, two countries very close to my heart. What do they have in common? Easy. Generous people with warm hearts living in two fascinatingly complex and rapidly evolving societies.
Enter “Give India”. This online donation platform harnesses the power of the Internet to facilitate grassroots support for non-profits in the country. Visitors to the site can choose to support a variety of initiatives like:
Having worked with and having sat on the board of morethan one non-profit, I can certainly attest to the constant scramble for funding. Hopefully, no stone goes unturned, which is likely why Give India chose to participate in the challenge set forth by the Chase Foundation. The task? Leverage your network in a bid to gain votes supporting your race towards a 1 million dollar prize.
Increase traffic to Give India on Facebook and Twitter
Win $1M from the Chase Foundation
Educate 40 000 children
The Campaign: 1 vote = 1 child’s education for a year. A vote for India.
Results:
Key influencers, including Bollywood stars Purab Kohli, Shekhar Kapur and Farah Khan shared this campaign with their Twitter networks
Number of Twitter followers rose from 200 to over 350 in 8 days
Number of Facebook fans increased from 150 to over 500 in 8 days
Raised awareness for Give India among more than 4000 people
How did they do it? By mobilizing influencers and their network through Twitter, Facebook and email. While they didn’t walk away with $1M from the Chase Foundation, the Give India case study is generously rich with key learnings, so check it out. It’s posted on India Social, India’s largest social media community. Rajesh Lalwani, founder of social media consulting firm Blogworks, who I had the great pleasure of meeting in Delhi, is one of the driving forces behind the India Social initiative.
AGVA campaigned with Vocanic to develop brand’s awareness in the youth market about a range of lifestyle bags which offered customers to alter-flaps having different designs. Using Ripplevox, AGVA Style Council was created with 500 members and 300 sample bags for review. A competition was hosted for members to create their own designs where top 20 voted designs would be converted into removable flaps and go for production with a principal Asian retailer. Case study
Electrolux is a high-end, premium, European brand in Korea. In spite of Electrolux’s targeted PR, consumers still are more likely to make a choice between Samsung and LG than to consider Electrolux, because they simply didn’t have Electrolux on their minds. To put Electrolux top of mind, AML had to create the conversation between consumers — specifically moms. In order to do that, AML needed to help their targeted moms to understand “why Electrolux?” and to share the value of the brand. Budget: $300,000 Case Study
Tod Maffin, COO and Senior Strategist at tMedia Strategies, is a digital marketing strategist, specializing in social media, mobile marketing, and viral marketing. [keynote speeches | bio]
CaseStudiesOnline.com on Twitter
CaseStudiesOnline.com on Facebook
Case Studies by Email
Subscribe via RSS
Tod Maffin, COO and Senior Strategist at